Josh Kolm

Celebrex, an anti-pain and inflammation medication that is one of Pfizer’s top products, has had a lot of work and research put into it over the years to get it to where it is. To make sure consumers know this, the company is placing the Pfizer signature on every Celebrex capsule and highlighting it through the new “Signed by Pfizer” campaign.

http://strategyonline.ca/2014/10/21/whats-in-a-name/